Title: Have We Got a Gold Mine of Information Waiting for You!

Description: Internal communications directed to all Bank One Employees.

Objectives:

To encourage employees to use the Intranet or Internet to access information about their employee benefits..

Results:

Use of the Intranet and Internet increased by 40% over goal in the first four months of operation.

This marketing campaign won the Chicago IABC Award of Excellence. This award is based both on creative content and measurable results.